Top 7 Social Media Tips to Help Scale your Business in 2021

Social media marketing (SMM) has become one of the quintessential business operations. In the first lockdown month in 2020, the social media app consumption plummeted from 20.8% to 24% within 3 months. Besides, this is not a one time surge as Axios mentioned that, ‘the coronavirus pandemic is having the effect of deepening users’ immersion in social media’.

With the unexpected becoming unexceptional, businesses will probably never look back once they create their digital footprint. Cutting to the chase, below are the 7 Social Media Tips that are as fresh as 2021 - the year of hope!

Social Media Events

When it comes to harnessing some real sales rather than just an additional number of followers, Facebook events is the key. Not only, it will make your business locally renowned but will also give you a pool of native fans that will look forward to new launches and discounts. The idea is to eradicate vanity metrics from the equation of conversion. Connecting to a local audience through virtual events will give you convertible metrics to work upon. 

Social Media Calendar

This tip is a workbook on its own. We know that it is always wiser to parallelly follow the basics. Whatever moves you make, make them in a streamlined manner. Here, comes the calendars in the picture. At the very start of this article, we talked about the hyping trend of social media platforms. Since, it is not fading any sooner, following a well-thought social media marketing calendar will automate your process. Mark our words - your social calendars can be the bible for your digital endeavours, carving the brand image that you have been aspiring for. 

Social Media Customer Service
Use it to your advantage! When you are working for engagement, work hard. Social media marketing gives you an easy way out to your target audience. However, it also works vice versa. Make your every interaction a great one by setting up a grievance redressal channel through your social media accounts.

Social Media Regulation

We all admire uniformity, right? Give your audience something to look forward to. With the use of the social calendar that you have prepared, schedule your posts in advance. That way, you will not only get a global picture of your weekly plan but can also check the viability of your idea. This particularly works for businesses that depend on static data. For some radical industries, such as local government accounts, sticking to weekly idea calendars is the best bet.

Social Media Soft Engagement

Your collection of client testimonials, deliveries, and Thank You emails can act as soft content at your disposal. Rather than hardcore ‘selling’ posts, you can generate some brand love with the help of such offbeat posts. You will be astonished to see how much users like such creative ideas.

Social Media Tags

Create your support group by tagging the right people. By right people, we mean business people who have the same goal/brand like yours - maybe, operating in a different location. This is a foolproof strategy to increase the reach for both the accounts, simultaneously, harnessing the engagement from a wide audience.

Facebook Groups

We can’t stress enough this point, which is why we changed the title! Joining your industry-Facebook groups will take you amidst the flea market of your target audience. Just do it and thank us later.

If followed stringently, above mentioned social media tips will act like a diacritical mark on your SMM goals. Not only, will this augment your efforts but will also make your brand sound louder. Don’t we all want that kind of customer reach?!