Political Engagement & Polarization on Social Media in India 📖
(Master’s Dissertation, City St George's, University of London)
This dissertation, completed as part of my MA in Media & Communication, investigates political discourse and polarization on social media in India, focusing on young voters. By analyzing digital behavior and civic participation, I uncovered key findings on how online spaces amplify political division.
How does social media in India amplify political division?
The rapid rise of digital platforms in India has given way to intense political discourse. Yet, this digital engagement often leads to polarized views, with many young voters withdrawing from online political discussions
Key Findings
Young users actively avoid online political conflicts to protect their digital reputations
Echo chambers and misinformation exacerbate affective polarization
Participants expressed willingness to engage, but only in private, civil conversations.
Why It Matters?
This dissertation highlights a critical issue not only in India but globally: how social media is eroding spaces for respectful dialogue. By combining media theory with digital behavior insights, it offers valuable recommendations for fostering healthier political discourse online.